Shaping Tomorrow’s Marketing

Problem:

After many foreign household brands exited the Russian market, consumers began searching for trustworthy local alternatives. The challenge was to create a brand that would immediately resonate with young families and stand out in a crowded marketplace.

Solution:


Results:

Problem:

The short-video platform Likee faced a recurring challenge — every month it lacked enough high-quality creators in key lifestyle and food categories, leading to a content imbalance and reduced engagement. The platform needed not just numbers but authentic influencers who could create engaging, organic videos and inspire their audiences to join the app.

Solution:

MOSTads built a long-term creator acquisition strategy focused on quality, consistency, and community.

We attracted over 300 influencers across Food, Fashion, and Lifestyle, selecting each creator based on authentic content style, engagement rate (average 8–12% ER), and loyal audience connection.

Our team leveraged both our internal influencer database and external platforms (Instagram, TikTok, YouTube) to ensure diverse representation.

We produced onboarding scripts and detailed video guides to help bloggers seamlessly integrate promotional videos about Likee into their content.

Additionally, we launched a themed campaign “Back to School”, encouraging creators to share nostalgic school memories through Likee’s format — a creative push that generated emotional engagement and strong traffic.

Results:

• Over 300 creators onboarded in 6 months, including 40+ million-follower influencers such as МАША.БЕЗ.МЕДВЕДЯ (4.3M YouTube) ,linapoga (2.9M YouTube), alena_hungry (3.2M TikTok), lovalova (3.1M Instagram), oblomoffrecipe (12.1M TikTok)
• Each month, 50+ new influencers joined the program, maintaining a stable and scalable growth rate.
• Nearly 40% of creators produced promotional videos that showcased their Likee profiles, collectively generating 15M+ cross-platform views and boosting the platform’s image among influencers.
  
• The “Back to School” campaign alone involved 16 creators and achieved 3M+ total reach, driving a notable wave of organic traffic to Likee
  
• As a result, Likee’s perception among Russian influencers shifted — from a secondary platform to a vibrant community for creative storytelling and audience growth.

Outcome:

Our collaboration with Likee has been ongoing for more than six months, with consistent month-to-month creator recruitment, viral content production, and improved brand sentiment within the influencer community.

This partnership demonstrates how a data-driven, human-focused influencer strategy can sustainably expand a platform’s creator ecosystem and elevate its brand identity.

Problem:

Burger King approached Likee with a clear goal — to reach Generation Z, an audience that traditional advertising channels struggled to engage. The brand needed a creative, interactive format that would combine entertainment, social media buzz, and offline conversion in one campaign.

Solution:

Together, we launched the Likee × Burger King co-branded campaign, built around the exclusive “Likee Box” meal. The combo included a burger, snacks, drinks, and collectible 3D AR stickers, all designed to appeal to young, trend-driven users.

To boost engagement, we initiated the viral #ЛайкиКинг challenge on Likee, featuring top creators Milana Khametova and Vanya Dmitrienko, who also recorded a special campaign song. The integrated H5 landing page offered gamified participation and bi-weekly prize draws, blending digital and offline experiences seamlessly.

Objective:

To promote the launch of the new version of Genshin Impact through an integrated online and offline marketing campaign that would simultaneously boost player engagement, expand community reach, and strengthen the brand image among local fans.

Strategy & Implementation:

Our team developed a full-scale promotion strategy combining online influencer activation and offline fan engagement.

• Online Campaign: We collaborated with 30+ KOLs across TikTok, Instagram, and YouTube, including top-tier cosplay creators and gaming influencers. Each influencer produced customized short-form videos recreating iconic Genshin characters, sharing updates about the new version, and encouraging fans to join offline events.

  
• Offline Events: To bring the digital excitement into real life, we organized themed cosplay meetups, flash events, and photo walls in major cities. Visitors could interact with their favorite characters, leave fan messages, and participate in mini-games and raffles.
  
• Cross-platform Visibility: The campaign was supported by multi-channel media placements, maximizing exposure and audience interaction.

Results:

• 100M+ total online impressions across all social platforms.
• 30+ influencers actively participated in both online and offline promotions.
• 13K+ offline attendees, creating strong community engagement and media buzz.

Highlights:

• Top cosplay influencers generated viral content, driving fan enthusiasm before and after the update.
• Offline events became community landmarks, covered by both niche gaming media and local entertainment outlets.
• The campaign successfully bridged digital and physical experiences, reinforcing Genshin Impact’s reputation as one of the most community-driven gaming brands.

Problem:

A newly opened Chinese hotpot restaurant in Moscow faced a major challenge: limited budget and zero brand awareness. Competing with established Asian restaurants, the client needed to quickly attract local food lovers and raise interest in authentic Chinese cuisine — but traditional advertising agencies declined the project due to its small scale.

Solution: MOSTads accepted the challenge and built a targeted micro-influencer campaign within the client’s budget.

Instead of focusing only on mainstream food bloggers, we collaborated with content creators specializing in Chinese language and culture, combining both foodie and cultural audiences.

Three short videos were produced and published on Instagram Reels, supported by additional coverage in Stories, YouTube Shorts, Telegram, and Pinterest. The videos highlighted the restaurant’s authenticity, atmosphere, and unique traditional “Chinese samovar” hotpot experience.

Result:

• 3 Reels published, reaching a total of over 50,000 organic views
• Average ER exceeded 6%, significantly higher than the Moscow food industry benchmark.
• Despite a limited and fixed budget, all campaign goals were achieved — proving that creativity and precise influencer selection can outperform high-cost ad campaigns.

Insight:
While other agencies rejected the project, MOSTads turned its constraints into an advantage — combining cultural storytelling and influencer authenticity to make a small restaurant’s launch a local success story.